 |
Five Ways to Profit from Using Video Online
The newest media wave to hit the online shore is video.
Individual emails abound with links to "the funniest video ever,"
or blurry clips of new babies or birthday parties.
Businesses, on the other hand, have largely been left standing
on the shore, scratching their heads and wondering if there's any
real value to be earned from diving into making their own live
video broadcasts, video emails or video on demand infommercials.
Here are just five of the many ways video adds to the bottom line
of any company.
1. People remember more of your message.
While people generally remember 10% of what they read and 20% of
what they hear. But, they'll remember as much as 50% of what they
see and hear together. Before anyone can act on your message,
they need to process and remember it.
2. Increase responses by up to 30%.
A call to action is much easier to follow if it is actively
delivered. Sound and motion are powerful action drivers,
especially when they are delivered by your sincere enthusiasm and
passion for your topic. Companies who have made the switch to
video email and on- demand broadcasts have reported response
rates jump as much as 30% following a broadcast.
3. Build your credibility.
People do business with people they know, like and trust. When
you cut through the technological barriers of the Internet and
put yourself online, you put "your self on the line" as far as
viewers are concerned. The time it would normally take you to
build a relationship with a potential customer can be
dramatically shortened as a result.
4. The cost savings are obvious.
Anytime you can avoid the high costs of sending someone on the
road to meet with clients or attend a meeting, the bottom line
savings are immediate and obvious. In addition to any costs
associated with attending a meeting, you need to factor in travel
costs covering airfares to taxis and tolls, hotel costs, meal
expenses, and even your internal costs to process the expense
paperwork.
5. Soft cost savings multiply returns.
Spare yourself the productivity drain and the physical and mental
tolls travel takes on your company's road warriors and you could
enjoy "soft" cost savings that dwarf your hard dollar travel
costs. Want an example? Look at your own calendar for the past
month and count up just the hours you spent traveling to and from
meetings. Multiply that by your hourly wage, and then by the
number of employees in your firm.
If reasons like these don't help you convince the reluctant
decision makers in your company to add video to your
communications mix, please be patient with them. Historically
they are in good company.
There were many who claimed the smeary images on hard to
handle rolls of paper called "faxes" could never function in
place of an original document. And who, they asked, would ever
want to spend more time typing an email message when they could
so easily pick up a telephone and place a call?
Liz Micik has spent 25 years helping companies use the right
market, right message, and right media to get the results they
want. She turns your video learning curve into a fast and easy
profit curve in her newest book, "Cue the Director: 10 Simple
Steps to Online Video Success." Visit http://www.powerpresenters.com
to learn more and have free weekly video tips emailed to you.
MORE RESOURCES:
MySpace will stream video to select phonesSmartBrief, DC - Dec 3, 2008In becoming the first online social-network community to offer mobile video streaming, MySpace will not sell ads at launch, saying the video streaming will ... |
Bluetooth 2.2 to be released in mid-2009CNET News, CA - 8 hours agoIt will hopefully allow for wireless video streaming, wireless printing, and more. For this to work, your cell phone will have to have WLAN or UWB radio. ... |
Throw This Stock AwayMotley Fool - 8 hours ago... free online access, how much longer will it be before folks cancel their cable subscriptions and take advantage of free on-demand video streaming? ... |
Video-Streaming - Google News
|
|
|
RELATED ARTICLES
Benefits of Training
Videos
A major problem with the running of a large corporation or
PLC, is the increasing expense of staff training
programmes. Training videos are exactly what the title says
- videos made for the purpose of staff training.
Shooting High Definition
Video Footage in Italy
Italy is without question the place to shoot high
definition video. Nearly everything in this sun-drenched
part of the world cries out for a photo or video capture.
E-Commerce &
Streaming Media: A Marriage that Works
In the heavily populated world of E-Commerce, what
determines whose site will be successful and whose won't?Is
it the layout and design of the basic site? No. We all know
of sites where no expense was spared on design and the
company still failed to produce a commercial success.
What You Need To Know if
Your Company Wants To Produce A Video
Studies show that people remember merely 20% of what they
hear, and only 30% of what they see, and an incredible 70%
what they hear and see. * With this in mind, it's no wonder
why video is such a powerful communications tool.
Create a Favicon for
Your Customers Bookmarks in Four Easy Steps.
A favicon is a custom icon that sits next to your web site
title in a persons favourite's menu when they have
bookmarked your site, it is an easy way to create an 'eye
drawing image' to ensure that people always see you link in
their favourite's and should hopefully encourgae them to
check out that 'great site that they haven't visited yet
today!'This is a quick guide that will provide instructions
on how to create one for your site, it really is very easy
and will help to create a extra tool to maintain your site
in the customers mind.All it takes is four easy steps.
Independent Video in the
Information Age
One of the primary obstacles for video content distribution
over the Internet is the cost of specialized software
required to encode video. Video encoding consists of
converting video content into compressed digital data that
can be easily distributed electronically.
Google Video Viewer
tweaked for Non-Google content
'DVD Jon', a Norwegian programmer, has tweaked Google video
to make it play clips that are not on Google's
servers.Google Video ( http://video.
Interview with a Video
Virgin
Shani Alexander is the founder of Relocations Made Easy
(www.relocations-made-easy.
When Does a Corporate
Video Add Value?
A professionally made corporate video production can
greatly enhance your company profile and can be used in a
variety of applications. Listed below are a number of the
most common uses for corporate video.
How Video can be used
Effectively Online
A powerful way to convey your communication messages to
your audience is to be able to have your promotional video
available on your website.Yet, we have probably all
experienced visiting a website and clicking on a video only
to have to been irritated that the content is not viewable
or that the sound is inaudible.
Beginning in
Videography
If you're looking to get into videography and video editing
as a hobby, the options can be daunting. Here is a small
question and response that may help you get started in this
fun and rewarding hobby.
Look Into My Eyes - New
Webcam Technology
If a new webcam technology from Microsoft get the go-ahead,
then instant messaging could get a whole lot more
interesting.Currently under development at the Microsoft
research labs in Cambridge, England, the new webcam, i2i
consists of two lenses, which carefully follows an
individual's movement.
How to Star in Your Own
Promotional Video
Well, it's official. You are going to star in the company
marketing video (or commercial) and you will have a part
talking to camera.
Looking for an
Innovative Way to Explode Your Sales? Video Software -
Benefits, & What to Look for
Insider's Scoop On How To Skyrocket Your Sales Plus
Decrease Your Advertising Costs.If there is one constant
between anyone who does business, or ever sells anything,
it's the big question; "How do I stand out above the crowd
when I'm trying to reach my customers?" It is a question
that has been asked ever since the human race started
advertising and selling.
Video Biographies; Why
Hire a Professional?
There are lots of reasons to create a video biography. Some
people have a desire to share and pass down stories from
one generation to another while others would like to leave
behind a family or personal legacy.
Working with Royalty
Free Music
When creating Multi-Media Content, Flash or Video Clips for
a client's web site or CD Rom Project, the last thing you
want is to get him in trouble with the law. If there's a
need for music in a project, using royalty free music is
essential.
Video Email - The New
Way to Communicate
The Internet is now a thriving means of communication and
for everyone around the globe to receive the most up to
date information at the click of a mouse button. Sending an
email is now accepted as the quickest and easiest way to
converse with your friends and family or business
acquaintances and everyday millions of emails are sent
worldwide.
How to Interview on
Video
When doing an interview there need to be at least three
people involved. The person being interviewed, you, the
interviewer and someone to work the camcorder.
Streaming Video on Your
Website - Convert Visitors into Customers
Streaming video is a sequence of "moving images" that are
sent in compressed form over the Internet and displayed by
the viewer as they arrive. Streaming media is streaming
video with sound.
Is Video Streaming the
Future for Corporate Video?
Things have changed quite a bit from when I started in the
film & video business in 1988. Back then, many
corporate programmes were still shot and edited on film.
|
|
