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How Video can be used Effectively Online
A powerful way to convey your communication messages to your
audience is to be able to have your promotional video available
on your website.
Yet, we have probably all experienced visiting a website and
clicking on a video only to have to been irritated that the
content is not viewable or that the sound is inaudible. The
result is we leave the website in frustration.
So how do you make sure the video content on your website can
be watched by your audience? It all boils down to how you want
your viewers to access your video file and the level of video
quality you want your movie to be played at.
There are two different ways of sharing your video file on the
web:
1. Streamable Video
This is where the viewer is able to download sections of your
video (otherwise known as "streaming"), while the video is
playing. The main benefit of this method is that the user does
not have to spend time downloading the complete video before
viewing.
There are three major streaming video formats - RealVideo
(RM), QuickTime (MOV) and Windows Media (WMV). These are playable
on Real Player, QuickTime Player and Windows Media Player
respectively. Windows Media Player is widely available on most
PC's, as it is part of Windows Operating System. The other
players need to be installed.
The only negative with streamable video is that the quality of
the video is dependent upon Internet connection. In addition, it
has the annoying habit of dropping video frames because the
streaming software has to adjust the data rate based on the speed
of your Internet connection, in order to keep playing the
video.
2. Download and Play
This is where the viewer needs to download the entire video
first, then play it on their video player application. The main
advantage is that the video quality is not affected by Internet
connection speed.
However, it can take some time for the video to download if
the file is large.
So which format do you choose?
In a world where first impressions always count, it is
extremely important for companies to appear professional and
trustworthy at all times. Marketing videos with poor picture
quality are likely to reflect a poor quality company in the mind
of the viewer. Consequently, we always recommend the download and
play option. This is because it allows for high quality video
content to be viewed.
However, as you don't want viewers to give up on downloading
your video, we only recommend that short video clips are inserted
onto your website.
This means your website users will be able to download a short
video at a high quality picture resolution that will portray your
company in the best possible way.
(c) Marie-Claire Ross 2004. All rights reserved.
Marie-Claire Ross is one of the partners of Digicast. Digicast
works with organisations who are not satisfied that their
marketing and training materials are helping their business grow.
She can be contacted on 0500 800 234 (Australia wide) or at
mc@digicast.com.au. The
website is at http://www.digicast.com.au.
MORE RESOURCES:
Board approves video streaming in classroomWadena Pioneer Journal, MN - 21 hours agoDistrict 2155 Superintendent Virginia Dahlstrom recommended that the school board approve video streaming as a teaching tool for use in the secondary school ... |
Video-Streaming - Google News
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