Some web publishers are perfectly thrilled to gain a little cash for their work. Others, however, really want to boost their profits. Should you be in the latter group, you're most certainly not on your own. One of the many ways to make this happen includes using Text Link Ads on a blog or website. This is a fantastic way to go, but some effort needs to be in the mix to make this option pay out well.

Text Link Ads is a fairly well known website where site publishers and potential advertisers can sell or buy links on other websites or blogs. The affiliate program itself pays off very well for publishers who can make it work for them. Through this program, publishers can garner $25 for each referral of another publisher or advertiser that they manage to send to the TLA website. A referring publisher gets paid the $25 for each publisher that puts advertising scripts on the sites for a minimum of seven days. The program also pays out when potential advertisers buy a link. The payments come monthly through snail mail checks or via PayPal.

While this sounds really easy, and it can be, the reality is publishers often have to work the program to their advantage to see real rewards. The trick involves the strategy that's used to get your visitors to click through and sign up. Sending readers to TLA isn't enough. They actually have to use the site's services for you to earn any money.

The first thing you can do to increase click through is to fix ad placement. Making sure these ads are visible and appealing can go a very long way. It's not a bad idea to make them stand out. Having a second link in another part of the page can work well, too. There's nothing wrong with duplication - especially if one ad is an actual box or banner and its duplicate is a text link.

Better ad placement can help, but there's more that can be done to increase earning potential. Working to increase the conversion rate once people arrive on the TLA site is important. While money is paid out for publishers who sign up, this really shouldn't be the focus of your efforts. Publishers need to sign up, get approved and then run the script for at least seven days for you to get a paycheck. There are too many things beyond your control here. With this in mind, focusing on the advertisers is the best path to take in most cases.

Several options are available to help increase earnings through TLA. The best ideas are broken up into three areas: the placement of ads, compensating for banner blindness and self-run promotions.

If you really want your TLA program to be successful, you need to make sure visitors see the ads. Ideas here include putting TLA text links and banners at the bottom of each page or blog post, improving ad placement on the site overall and even including the ads linked in your sites "links" section. Rotating ads can be useful, too. Getting input on ad placement from friends, co-workers and online colleagues can be a very good idea, as well. It can pay to know what catches the eyes of others. Some site owners go as far as creating special TLA landing pages to make sure their campaigns stand out.

Compensating for web surfers' noted ad blindness is another issue that will need to be overcome. Some site owners create personalized banners that include statements about earning potentials and not the direct TLA information. These ads link to TLA's pages directly or to an onsite presell page instead. Adding a recommendations page with TLA's information and other affiliate programs can be useful, as well.

Promoting your TLA affiliate program is often one of the best ways to go. Some publishers use Adwords to send visitors to their presell pages, they buy forum signatures with their links included and they even hire bloggers to post about the program and include their referral links. Others create online activities to generate excitement.

Increase conversion rate is another issue. To do this, some publishers have created contests for those who sign up for TLA. Others have offered cash back programs and even special free ad pages for those who sign up for TLA using a site's referral link. The choices here are many. Creativity can really work wonders for obtaining conversions.

The TLA affiliate program can be a rather lucrative one if it's worked correctly. Taking the time to tweak your site, promote your affiliation and entice readers to act can really help.

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