Without doubt getting into Google – or the other major search
engines is a major goal of most new web sites. Search engine traffic is
more targeted and less expensive to maintain. Unfortunately new web
site owners are often new at internet marketing and prone to falling
for scams and just plainly doing things the wrong way. Here are a few
things NOT to do.
* Believing the impossible: Run don’t
walk away from any company that guarantees a front page listing for
your web site. Even Google cannot do this. There are only two ways to
get this 1)Pay per click advertising – which is ludicrously expensive
or 2)Your listing will be for an extremely obscure keyword phrase of
maybe seven or eight words which is unlikely to bring you any traffic.
Of course the “SEO” company has charged you a lot of money for this
“service”.
* Spamming the Search Engines: Usually by
multiple software submissions. Whilst one submission is often not
enough for the small and medium sized search engines, the larger ones
may ban you for spamming them. Many of the search engines know the
various submission software packages and automatically ignore them.
Hand submission is always best and the popularity of the search engines
means that they may take some time to respond to your request – so
patience. Conventional wisdom states that it can take a new site up to
six months to be spidered by the major search engines. DMOZ is even
longer.
* Keyword stuffing: By putting the same few keywords continually on your web site and in your meta tags. Use your keywords naturally.
* Hidden or Inappropriate Text: Search
engines work by scanning pages for certain keywords which are submitted
into a search request and then display the results for the searcher.
Don’t be tempted to hide these keywords by using the same color text
and background. Similarly don’t put keywords on your web site that are
not appropriate to the site. In particular do not stuff your site with
competitor names and slogans. This will probably get you banned.
* Doorway Pages: This
concept is still sold by some less than scrupulous SEO companies, even
though the major search engines banned them a long time ago. A doorway
page is a page with little content on it, especially constructed to
attract search engines. They are now banned because they offer very
little to the visitor.
* Link farms: These are web sites
that are put up to only include links. They typically have a
considerable number of links – often in the hundreds – and very little
content. These links are of no use whatsoever to your web site and in
some cases can be detrimental to your search engine listings. When you
get asked for a link always check the site asking for the link.
Search
engines are very sophisticated now a days and the algorithms they use
are constantly changing and always secret. They know these tricks and
using them runs the risk of your web site being banned!
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© Copyright 2007 Biz Guru Services Ltd
Lee
Lister, writes as The Biz Guru, for a number of web sites including her
own sites. With over 20 year’s management and business consultancy
experience with businesses large and small as well as being a serial
entrepreneur, she now helps others set up, develop and market their
businesses.
If you want to know how to legally and ethically Get Into Google Quick then http://www.GetIntoGoogleQuick.com We also have complete internet businesses at http://www.Clikky.com
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