Top 10 Ways to Improve Search Engine Ranking
Sunday, 07.01.2007, 12:32pm (GMT)
My top 10 ways to Improve Search Engine Rankings are based on 7 years
of banging my head against the world wide web's search engines and tons
of wasted books on top 10 SEO tactics.
Let me say first that there are tons of books, sources and tutorials
that make promises of top 10 spots to the major search engines. Most of
these are self promoting and the end result you have to hire these
people on to accomplish the things they say you can do on your own.
So I want to preface this by saying that my postings on how to Improve
Search Engine Rankings is not necessarily a do it your self guide. In
fact the art of SEO can be time consuming and irritating to say the
least. Some methods require the help of companies like mine so I write
these in hopes that you will understand what it really takes to gain
exposure and understand what you can do on your own and where you need
assistance.
One more point I want to make "Don't use any SEO Company who can't
explain what they are doing and make claims of secret software that you
can never see or use". Yes, SEO is complex but not trivial to the point
that you can't understand what they are doing. A true SEO company will
be able to educate you on what they are doing and they will also know
that they are the professionals and it is best to leave some of these
techniques to the experts.
If you are using a shared host (and I know you are), then ask your host
for a dedicated IP address for your site. This means that no one on the
net shares this IP with you're site, it is yours and yours alone. Many
shared servers have tons of related sites on them, having your own IP
separates you from those sites.
Make sure your site validates as a search engine friendly site. W3C is
the best site to do this with. This will tell you if your site is
valid. This means if the search engines can read your site or not. If
there are errors, these can possibly stop the bots from properly
indexing your site.
Make sure to have a contact page with an address and phone number and a
form of some sort for people to contact you. Don't list your email on
the site as it gets farmed out by hackers and used to send you tons of
junk mail. Make sure the form you use on the site uses captcha . Have a
Privacy Policy Page and Terms of Services. Make sure these 2 pages have
at least 300 words. You can find these on any site and I highly suggest
not to copy in any way. Find examples and use your own words, include
keywords related to your site and make it personal to the reader.
For every page on your site have 300 words or more. Do not write a 2
paragraph page that has little to no real information. Provide details
and give examples.
Create a FAQ or Tutorial page on your site. Make each subject link to
its own page and focus on 1 or 2 keywords. Try to add 10 of these to
your site as a good start. A great way to think of this is consider
your industry and what most people don't understand about it or
questions commonly asked and put those there. This will add great
content and help your potential clients feel secure about your service.
Add a blog to your site. Have your blog designed to match your site so
as it draws traffic and readers they also know this is your main site
of business like this site: Revive Skin Care. This will add value to
your site, plus improve search engine rankings. Make categories and
write tons of information about your industry on a regular basis.
Create Link Baits using your blog. There are very few services that
offer this on a professional level and this can be very complex. I do
suggest leaving this service to the professionals, as it requires time
and knowledge on things that most will find difficult and frustrating.
The idea is having creative and detailed content talking about your
industry and creating enough buzz through various distributions to get
others to refer and link back to your incredible page of content.
Listen, this can be a huge asset to your business as many writers love
to give props to quality content.
Post to Directory sites that have rankings on the inner pages and
especially on the page where your site will be listed. Use unique
Anchor text for each posting. This again is one of those services best
left to professionals because the result of this done correctly can
really help improve search engine ranking.
Text Link Brokering is a creative and effective way to build more
anchor text back links. Find related and quality ranked sites that will
list your site in text format and this usually requires a 1 time,
monthly or yearly fee.
If you can and have a product or service for sell offer affiliate
incentives and post these opportunities on affiliate forums, etc and
generate interest in getting others to promote your service for you.
Make sure you have a solid affiliate and tracking program in the back
end to give security to your affiliates and have people test and write
reviews on your reliability for true tacking and payouts.
Improve Search Engine Rankings using our top 10 list. There are more
things to do, but to list everything can be overwhelming and leave you
feeling like it can never be done. But rest assured that if you do some
or all of the 10 things listed above you will see an increase of
traffic.
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