Building an Image with a Logo
Sunday, 07.01.2007, 12:50pm (GMT)
Website design can be elusive to even creative individuals. Sadly some
webmasters do not realize their incompetence and they post websites
that have grainy graphics and turgid colors. If you are one of these
webmasters and have seen the error of your ways, consider this. Your
website is a sales tool. A professional layout and design can
significantly increase sales and conversion rates, gaining you
customers. Businesses can greatly benefit from a professional and
unforgettable logo that sets them apart from their competition. Logos
are not just fancy graphics that adorn websites or letterhead, logos
are a representation of a businesses' philosophy. Logos are a critical
component of brand development.
Many webmasters do not realize that all images on the web are copy
written and it is in many cases illegal to use an image that you find
on the web without properly licensing it. Fortunately, for the
graphically challenged websmasters there are a whole host of resources
available to assist with web and graphic design. There are logo
websites where you can purchase a single logo for a fixed fee, or
subscription websites that allow you to purchase a subscription and
download multiple logos. The logo is often the starting point for web
design. Many webmasters use the companies logo to develop the website,
the rest of the design evolves around the logo.
Custom logo design can cost from $ 100 to over $ 1000 depending on the
logos complexity and the number of revisions required. As a result,
buying a stock logo can offers substantial savings, for a small
business starting out.
Fortunately for graphically challenged webmasters there are a number of websites through which webmasters can purchase a logo:
Logo Search
On Logo Search, website visitors can navigate through the logos using
categories. The Logo Search website also has a search function allowing
visitors to use keywords to locate specific color logos or logo styles.
Visitors can purchase a single logo or they can purchase a subscription
allowing them to download an unlimited number of logos for a specified
length of time. Each download contains the image in a variety of format
allowing webmasters flexibility. Webmasters can subscribe to an RSS
feed so they are notified when new logos are posted and available for
download. http://www.logo-search.com
LogoStick
Logo Stick is a web based tool that allows webmasters to use logo
templates and design software, to create custom individualized logos.
After the logo is completed it can be downloaded from the website. The
online logo design software lets website visitors select from a variety
of symbols, fonts and colors, so that webmasters can create a unique
look. Unfortunately if your issue is a lack of creative talent, this
solution may not be a good one. http://www.logostick.com
LogoMaid
LogoMaid contains a selection of more than 3300 unique and non-unique
logos. Logos are sold individually and vary in price from $ 25.00 for a
non-unique logo to $ 200 for a unique logo. Subscriptions to the
LogoMaid website are not available. http://www.logomaid.com/home.php
Check the Rules!
If you purchase a logo be sure that you completely read the licensing
agreement. Some agreements may restrict resale of the logo and you want
to be aware of that if you are a webmaster reselling your services.
Image matters by using an eye catching logo you will retain your
website visitor's interest and instill confidence that you are a
professional organization.
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