Ha! He goes all high and mighty on us, he wants to rule the universe, he's all proud of himself because he has a light sabre, he has a welding mask on his head (and he should change the air filter, because we can hardly understand him)... well, Darth Vader, the one that makes an obscure career move (ridiculous moment in the 3rd episode btw), does not even have a mobile phone, and two Japanese teenagers had to show him how one works... quite a big moment of shame, no? Have a look at the advertisement from AU to celebrate the launch of Star Wars in Japan. They offer some special content concerning the 3rd episode of this fantastic series and the possibility to bid on the REAL helmet of Darth Vader via AU telephones. One of those rare Japanese ads that made me smile, because it's quite exceptional to see good ads here... Japan is a third world country when it comes to advertisements.

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