It's hard to pin down what exactly the Penny Arcade Expo is. The point isn't to sell anything, although you can buy a lot of games and gaming-related merchandise
at the show. The point isn't to hype games that are coming out,
although this year many developers and publishers were on hand to do
just that. The point isn't to organize tournaments or to win anything,
although there were tournaments and many prizes. This year, PAX boasted
over 19,000 people in preregistrations alone, and the show outgrew its
old home at the Meydenbauer Center in Bellevue, instead taking over the
Washington State Convention and Trade Center in Seattle.
This is now the biggest game show in the US, although the creators of Penny Arcade remain unwilling to call it the new E3.
"PAX is not the new E3. E3 failed. If someone else wants to be the new
E3, they are welcome to it," Mike Krahulik stated on the site. Jerry
Holkins, the other mind behind Penny Arcade, has a slightly grander
definition for the event. "Thank you for coming to the greatest gaming
convention in the entire fucking universe!" he shouted to the gathered
throngs of gamers at the Omegathon, the show's ongoing gaming
tournament.
So why did all these gamers fly, drive, beg, borrow, and steal to
get to this show? There wasn't a single person involved who wasn't a
hardcore gamer, for this is the one time of the year where thousands of
gamers don their gaming costumes, grab their DSes, Magic cards, and miniatures,
and for three days they simply hang out with other gamers. There was
one dedicated man who sat down on a giant Sumo beanbag chair to play
his DS continually for the entire show. "Yeah, he's hardcore," another
attendee told me in awe when I brought it up.
Many gamers simply hung out and enjoyed the gaming
PAX is one of the rare places where that sort of action will get you
respect and not scorn. Everyone happily let their geek-flag fly, from
the man who approached us just to show off his BattleTech LEGO
creations he brought to the show to the surreal image of a girl dressed
up like a Jet Grind Radio character performing "Bing Bang" from Lazytown in its entirety. Multiple times.
It was a three-day mess of gamers chasing their joy, whether that was
war games, portables, consoles, rhythm games, PC titles... whatever. It
was a feast of gaming, and everyone dug in. If you got bored with what
you brought, you could test out upcoming games in the exhibition hall,
listen to a panel about the important topics in gaming, or play a round
or two of Dance Dance Revolution on one of the machines sprinkled around the show. Or you could gawk at any number of costumed video game characters
walking around the show. In the lobby there was a piano a few people
used to show off their ability to play arranged versions of Final Fantasy songs, and of course if game music was your thing, the two nights of concerts should have given you your fill.
The reason PAX works is that it's everything and nothing; the Penny
Arcade team simply brings together everything they'd like to have in
one place, so they can play and frolic in their own little gaming
heaven. Luckily for us, we're all invited.